ABOUT

The visually spectacular advertising campaign for the launch of Sky Q, the next generation home entertainment system, illustrates how the family of advanced Sky Q products connect wirelessly to create an ecosystem that makes TV viewing seamless - known as Fluid Viewing.

The result sees dramatic content like Marvel’s Avengers: Age of Ultron exploding from one screen and embarking on an epic journey around the home in the form of droplets, before vividly splashing and reforming onto the next screen.  

The advert plays out to the soulful, live soundtrack of “I’ve Gotta Be Me” by Sammy Davis Jr.

The film makers have pushed the technology to the limit, with VFX specialists, The Mill, crafting each droplet of content based on the real movements and interactions of fluid. The campaign will be the most innovative ever on screen, and reinforces Sky Q as the most anticipated TV technology launch in 2016.