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The debut campaign for Harry’s, the shaving company, in the UK launched across TV, Digital and OOH.

The campaign uses mostly black and white animated illustrations, which were drawn by Joey Pasko, a designer and illustrator based in Brooklyn.

The TV execution was a one off 40 second spot that aired during half time of the final game of the Lions rugby tour on the 8th of July.

Included in the OOH advertising was a bespoke billboard erected in East London which featured a 3D beard and the tagline: ‘East London. Worst place to launch a razor’.