ABOUT

‘Super Mega Personalised’ was the first campaign by Brothers and Sisters for Carphone Warehouse. Featuring Keith Lemon, ’Super Mega Personalised’ sees Keith explain that everyone is different and uses their phone differently and that by taking Carphone Warehouse’s unique ‘Pin Point test’ they’ll find the right deal personalised to them.

Filmed in Keith’s tongue-in-cheek comedic style, the first series of films sees Keith embark on his Super Mega Personalised world quest to find interesting characters and what makes them different. On his travels he meets a Harajuku Girl, a Japanese ‘Dekatora’ truck driver, two Kendo Warriors and even a Japanese Keith Lemon lookalike – challenging them to use Pin Point to find their ‘bestest possible deal’. In addition, we see Keith behind the scenes offering his unique view of Japanese culture.