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To coincide with the ‘Super Mega Personalised Quest Fing’ campaign set in Miami
Brothers and Sisters launched a mobile-optimised web app to add another layer of consumer engagement with the Carphone Warehouse brand.

Keith Lemon fronts the addictive web app in his anarchic style to conduct his “highly scientific test fing” to discover if a person is a “Hotty” or a “Notty”.

In a test that totally disregards personality, users upload their photo, or that of a friend, which Keith then shows to hand-picked, focus groups on Miami Beach. After intensive discussion, Keith delivers the “Hotty” or “Notty” verdict. 

The mobile/web experience provided the core target audience of Millennials a playful way to share content with friends and interact with the brand online. The films could be viewed while on the site, and could be saved if shared across social platforms via email, Facebook or Twitter.