Brothers and Sisters
London
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The third Carphone Warehouse advert featuring Keith Lemon, shows us that if you don’t ask, you don’t get. He asks management if he can do his next advert in the Alps and whilst he is there mixes in with the locals asking for various things. At the end of the advert Keith dons his swim trunks in sub-zero temperatures while plunging into a hot tub in an attempt to encourage viewers to ask for an upgrade at Carphone Warehouse, because ‘just like his mum used to tell him, if you don’t ask you don’t get.’