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Behind the Idea: Harry's x Harry Kane

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Last weekend saw the return of Tottenham and England star Harry Kane after two months out of football through injury. Scoring a goal in typical fashion, he has since made headlines by appearing in a great new campaign for Harry’s razors which deals with mental health and masculinity.

Andy Fowler, founder of creative agency Brothers and Sisters, explains how the idea came about and why the partnership between the brand and athlete works so

 

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