ABOUT

A commission from Snoop Agency for Bluespace. The brand’s visual identity was largely supported by photography. For this new communication line, they decided to shift towards illustration as a more expressive and flexible visual system. The brief called for a bold black-and-white style to illustrate the brand claims for Bluespace, Spain’s leading self-storage operator.So we created a series of playful, character-driven illustrations that combine strong graphic contrast with an approachable tone, allowing the brand to communicate its messages with greater clarity, consistency and personality across the brand’s visual ecosystem.