ABOUT

I created this brand to be obnoxious and yet ironically cool. The style is based on aesthetics often seen as outdated or un-cool, updated to look like something being worn today as a fashion statement. From 80's colors and designs, to supermarket-inspired presentation, to flashy rave clothing. All with unique packaging that'll make you feel like a celeb when opening your new piece.

This was an experiment to push the limits of what can be seen as aesthetically pleasing and yet catch your eye in an oversaturated market. Uploading this project in 2021 I realize that I might've been slightly ahead of the curve when I made this fever dream of a brand.