ABOUT

The goal was to create surreal-looking imagery through uncanny materials being used to represent product and packaging, as well as striking, impossible backgrounds that focus the observer on the product. Two packaging options were developed for this project, one being tied to the product/merchandizing also created in this project.

The design finds an industrial look and mixes it with streetwear apparel and unique packaging. In a world of scalped and resold goods, why not protect the product while making the packaging as collectible and interesting as the product. With high-value brands there is a broad margin for experimenting with the way the product is presented to the costumer.