ABOUT

Broadsword has worked as the event agency on M&G Investments’ Annual Investment Forum for the last six years, working in collaboration to further the brand's positioning as a global asset manager. Clients are invited annually to this flagship event to explore investment insights that set the scene for the year ahead.
Over 200 investment clients are invited to The Londoner hotel in Leicester Square to explore investment insights that set the scene for the year ahead. Across the two days of the conference, delegates can expect plenary sessions designed to be bold on topics from Donald Trump’s return to the White House, to the path of interest rates and where AI could land in 2025. In addition, attendees can build a bespoke agenda from three different breakouts tracks. ​​​​​

Within the main agenda, experts discussed trending themes and topics with the goal to connect the dots on the challenges facing investors against the backdrop of an ever-changing investment landscape.
M&G’s event brand, ‘Intelligence connected’ powerfully conveys the integration of data, technology and insight combined with their expertise to deliver smarter investment decisions and better outcomes for clients. As such, our remit as event partner is to bring this to life in the live event environment. The event design needs to be visually stunning and is incorporated through a combination of digital and printed graphics, motion animation on screen, light and sound installations and bold brand activations.

Our set design incorporated a kinetic lighting installation forming a dynamic centrepiece and physical manifestation of ‘Connecting the dots’ that fused movement, light, and sound.

The 90 spherical lights were individually programmed to respond in sync with an impactful motion graphics opening video, the LED display, and soundtrack – setting the scene for the content sessions to commence.

The content was designed to be bold and visually engaging and this installation in particular served as a powerful symbol of momentum, reflecting the flow of data, innovation, and interconnected systems that defines the future of finance.