British Cycling Manchester

ABOUT

We created a brand style, designed an easy-to-follow visual graphic for the route itself and then executed everything from rider manuals to print and TV ads. Some of what we did was used in the run up to Rio 2016, where British Cycling famously rode to a massive twelve medal haul.

Date created: July 2017 2017-07-01T00:00:00+0100
Date published: 3 August 2017 2017-08-03T12:01:03+0100

British Cycling Rider Route re-brand

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