ABOUT

BCA came to us to design, develop and launch their first-ever B2C digital venture. The goal was clear: to make car buying easier. There was a visible gap in the market, with other traditional sites filled with over-complicated technical language and figures. It was time to do things better.

We developed a consumer-facing progressive web application alongside a B2B website for car dealers; creating an online used car market place and a lifestyle matcher – the first of its kind in the used car buying marketplace. We conducted numerous research studies with various audiences to better understand user pain points and inefficiencies. Over six months, we scoped, designed and developed cinch.

It was a success – and we lived our Somo value of ‘Love Innovation’, creating the industry-first lifestyle matcher. Within the first six months, we witnessed over 60,000 dealer interactions and more than 1.34million site visits.