ABOUT

We Know London, previously known as The British Hotel Reservation Centre, are tourism experts specialising in hotel bookings, tickets for attractions, theatres and tours and car transfers to and from Heathrow Airport.

I was commissioned to update their logo and develop their brand across advertising, POS, retail units and staff incentive programmes. Considerations included clear, bold messaging seen in hectic airport and train station environments and customers for whom English was not their first language.

My aim was to build a recognisable brand that conveyed quality, trust and accessibility.