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Call Marie. Marie Stopes International has been providing sexual and reproductive healthcare for nearly 100 years. This outside poster campaign sensitively promotes their Unwanted Pregnancy helpline to women across the UK.

The wallpaper suggests a domestic setting. I couldn't feature service user's faces, so the typography is designed to represent three different women with three different reasons for not wanting to go through with their pregnancies.

The first stage of the campaign positioned and promoted Marie Stopes International, BPAS (British Pregnancy Advisory Service) being their biggest competitor. Later in the run Call Marie became Call Me. Cards were supplied to GPs and clinics as tear-off pads to promote the service.