ABOUT

GIRLS' ATTITUDE SURVEY REPORT.
Each year Girlguiding produce the Girls’ Attitudes Survey, giving 1,900 girls and young women, aged 7 to 21, from across the UK, a platform to be heard. It is the biggest survey of its kind. The findings give an insight into how girls feel about a range of issues and what they need to support their happiness, wellbeing and opportunities in life. The report aims to raise the charity’s profile and is circulated among members and potential members, parents, parliamentarians and youth sector leaders.

I wanted to give the report a positive, vibrant feel. The cover speech bubble influenced the style throughout, and represented the numerous feelings expressed in the survey: happiness, anxiety, anger, determination. The style was carried across a social media campaign. The report was very well received and praised.

OUR PLAN
Girlguiding’s Our Plan resource is intended to help local teams plan for membership growth and retention. It comprises tools, tips, ideas and exercises. The resource had to look engaging, exciting and inspiring.