ABOUT

EXPERIENCE THE SPEED OF BREEZE QUICK WASH BY JUST FAST-FORWARDING OUR ADS!

BACKGROUND
This is the first time in Thailand’s laundry industry where speed doesn’t come at the expense of cleanliness. Instead, both come together in Breeze Quickwash!
In a world where everything moves fast, including social media habits like skipping ads and jumping to the best parts, fast-forwarding has become automatic. It’s obvious that speed is in Thais’ DNA.
And in an era where every second counts, the question is:
“How do we make people recognize a detergent that cleans in just 15 minutes, even faster?”

OUR IDEA
FAST-PERIENCE ADS
The first detergent commercial that lets people experience speed firsthand right from the moment they tap the video!
We took the insight of people’s habit of fast-forwarding and turned it into the FAST-PERIENCE ADS Series. These ads won’t let viewers just sit back; instead, they’ll be invited to try speed for themselves.

HOW IT WORKS?
The video begins intentionally slow, so viewers feel the urge to speed it up.
At the bottom-right corner of the screen, the Breeze Quickwash pack is placed in the exact area where a tap will double the video’s speed on platforms like TikTok & FB/IG Reels.
This is paired with an invitation to tap: “Want it faster? Tap Breeze Quickwash.”
The moment viewers tap the pack, the video instantly switches to double speed. Right then, they understand that this Breeze pack is the symbol of speed.
Viewers get a FAST-PERIENCE of true speed on social media, just like how Breeze turns laundry from hours of waiting into fresh, clean clothes in only 15 minutes.
They can tap our ads and an integrated click-to-order button to immediately buy the product for themselves.