ABOUT

Built around the theme “We Are Amway”, this 360 campaign repositioned a decades-old U.S. consumer brand at a time when awareness and favorability had begun to decline among key audiences.

Within 6 months of our engagement with Amway, the company saw an upward trend in positive online sentiment. The campaign saw 206.4M impressions and 37.9M engagements garnered by our 19 ads and 2 paid sponsorships in 2024.

We created the website, weareamway to showcase Amway’s science-led innovation and Independent Business Owner stories - the website saw 788K page views, a 66% increase over 2023.

We reintroduced Amway through a four-part branded docuseries following Independent Business Owners’ journeys in entrepreneurship, growth, and personal development, highlighting the company’s evolution in the modern economy.

We successfully reached target audiences through a multi-channel campaign – Amway Independent Business Owners (IBOs), employees, policymakers, thought leaders and the general public.