ABOUT

The challenge was to help Edinburgh Gin stand out and stand above a sea of hundreds of craft gins and cheap flavoured imitators.
A TV spot that carries the viewer on a non-stop journey through the world of Edinburgh Gin was created. From a field of flowers that seamlessly transforms into the dress of a Northern Soul dancer, to a statuesque rhubarb forest that leads to a magical glimpse of the home city. Then on to the fiery heat of a ginger 'meteor', and into a swirling serve of Edinburgh Gin on ice.

The crew at Glassworks VFX took the thoughts and realised them in photo-real CG.

For the OOH, the team pieced together hundreds of photos to highlight the wonder that natural light casts as it passes through the embossed bottles of Edinburgh Gin.