BRIGGS HILLIER
Hinckley
ABOUT
Crocs are one of the most iconic footwear brands in the world with over $1 billion in annual revenue. Designed for global roll-out, the flexible new concept we’ve created for Crocs is built on a core design DNA to drive brand consistency across different retail formats. Launched in China, the concept brings the brand to life, radiates energy and celebrates the fun of being a little different.
“Proud moment for the brand and really could not be happier to have Briggs Hillier as true partners” - Max Garbutt, Vice President, Global Merchandising

Back to Designing Crocs' Global Concept: Creating Global Consistency for an Iconic Brand project