ABOUT

With a partnership spanning over 20 years, our studio has worked collaboratively with schuh on the design and rollout of several new store concepts. We reveal the rationale behind the design of the footwear retailer’s current concept first introduced to the high street in 2020.

OUR APPROACH

We designed a retail system that has been optimised in every way. It facilitates product stories, offers seamless navigation, exceptional customer experience and is operationally efficient. Merchandising components include multi-functional plinths that can be used for product display, mirrors, window plinths and kiosk payment stations, and flexible merchandising ‘fins’ that extend from the perimeter wall into the midfloor, and can be moved throughout the space to influence customer flow.

schuh’s retail system creates an agile store layout that is fully flexible to adapt to changes in the market and trending styles; with no land locked merchandising, the digital and physical product mix can be dynamic! The bespoke and highly flexible perimeter wall accommodates a suite of merchandising components, including entirely moveable digital screens that introduce compelling brand stories amongst popular product ranges.

THE RESULTS

We created a flexible store concept that would stand the test of time and react to ever-changing consumer preferences, as well as sector-specific and wider-industry trends. We look forward to continuing our design journey with schuh as we continue to roll-out the concept to new and existing store locations while carving a path for the future of retail.