ABOUT

For Boston Children’s Museum our main goal was to get people
more interested in going to the museum, for the first time, the
second time, or the first time in a long time. To do this my group
and I decided that we needed to rekindle people’s (mainly adults’)
sense of wonder, by bringing back some of the nostalgia from their
childhood—in the form of their kids’ wonder in what’s happening
around them. It’s amazing what can disappear or appear when you
“wonder more.”
This campaign took many forms, from digital (which I included) to
print (on the right) and ambient media (bringing the museum to the
public). I had to redesign their brand palette and logo to fit this more
modern approach.