ABOUT

We created a character for Pantone that’s relatable being that
annoying,yet lovable friend we all have that corrects our grammar
mid-sentence—a total pain in the butt—but it results in you knowing
what you’re talking about later. We wanted the tone to be informative
and perhaps a bit pithy. All to show that Pantone really does know
what it’s talking about and has the tools to make you succeed.
We won a Hatch Student Merit Award for this work, at the 56th Hatch
Awards in Boston, Massachusetts.