ABOUT

SafeCo Insurance sponsors the Seattle Mariners’ baseball team.
SafeCo wanted to run an ad that talked specifically to Mariners’ fans
during the 2017/2018 season. They wanted the ad to be “in the
know” (in terms of Mariners’ and Seattle culture) as well as hit upon
SafeCo’s desire to drive home safe practices. On the right, are some
of the pieces that we came up with. The next page is the final one
selected.