ABOUT

We wanted to fight against edited social media so we came up
with the “life as it really is” campaign for Polaroid. Polaroid is great
for this because there are no “do-overs,” what you get is what you
get—it’s not something that you would use to capture all 1,000+
versions of your best selfie pose. Polaroid is used to capture the real
memories, the memories that you really want to hold on to, while
capturing what really happened—not the edited pictures and story
that will go on social media later.