ABOUT

GigUp is a gig-economy gig finder, started by Liberty Mutual’s
innovation lab. They wanted to explore a wide variety of looks for
this brand—from the quirky floating octopus logo to the more sleek
GigUp arrow logo and everything inbetween.
We were incharge of branding, website, and an advertising
campaign for this project. Trying to capture the hope of the gig
economy mindset.