ABOUT

I was inspired by my recent trip to Vienna’s Applied Art Museum
(Museum für Angewandte Kunst or MAK) for this collection. I
wanted to put something used in normal life in an art like setting.
My goal was to challenge the way we view art and its subject
matter. I wanted to put these bæsts in our everyday lives, similar
to how they are in the countries and regions that tell their stories.
After reading the stories of these bæsts I decided that beer
labels would be a good match for this unique topic since each
bæst has a specific feeling or story surrounding it, much like
the beers we drink. I wanted to bring the bæsts out of the “gray
area” that we view them as being in and into the world of things
that are black and white, to give them a real world grounding.
What better way to do that than with something physical that
people can actually interact with?