ABOUT

For this campaign we wanted to acknowledge Sam Adams’
revolutionary craft beer history, while targeting the female craft beer
audience. Females make up 40% of all craft beer drinkers, a majority
of those being between 21-34 years of age (link). We did this by
focusing on extraordinary women of the past and present, who
represent the revolutionary nature of Samuel Adams beer. Each ad
has a link that connects to the Samuel Adams website page that
goes into further detail on each revolutionary woman and pairs a
Samuel Adams’ beer with her achievements and personality. Further
encouraging women to join the craft brew movement by being
“a real sam up gal.”