About me
Bridget's advertising career spans 20 years. She is currently the Executive Creative Director at Boys & Girls in Dublin, Ireland.
Prior to B&G, Bridget helped grow the billings and creative awards profile of The Riverbed Agency, Africa's largest black female-owned TTL agency.
She has worked at some of South Africa's top agencies including Net#work BBDO, TBWA. M&C Saatchi Abel, and Ogilvy & Mather Johannesburg where she spent over 10 years.
Bridget started out as a copywriter after receiving a bachelors degree from Rhodes University.
She has helped create award-winning work on global brands such as KFC, Coca-cola, Huggies, Cadbury, Audi, Opel, and beloved local brands, Nedbank, Exclusive Books and Nando's. She led the creative output of telco giant, Vodacom/Vodafone, for two years delivering unprecedented campaign results, awards and benchmark work replicated across markets.
Her work has been recognised at all of the major international and local awards shows.
She has served three times as a judge at Cannes (2014; 2021, 2022), at The One Show 2020, D&AD 2020, Dubai Lynx, The ICADS, The Sharks, Loeries and South African Effies several times.
Bridget still believes passionately that creativity has the power to change lives, perspectives, even the course of history. It all depends on our ability to recognise it and commit to it fully.
These days she enjoys sharing her knowledge with younger creatives and learning from them every day.
Skills
Big Ideas Veteran, Copywriting, Creative Direction, Creative leadership, Creative Mentorship, creative strategy, integrated ideas, mentorship, women in advertising
Sector Experience
Advertising, copywriting, digital advertising, Experiential Advertising, FMCG, New Media, public relations, Scriptwriting, storytelling, Technology, telecommunications
Awards
Andys - Gold, Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Silver, Clios - Gold, D&AD Award - In-book, D&AD Award - Wood Pencil, Dubai Lynx - Winner, ICAD Award, Kinsale Shark Award, Loeries - Bronze, Loeries - Gold, Loeries - Silver, One Club Award - Gold, One Club Award - Silver
Clients
Audi, Aware.org, bord bia, Coca-Cola, Colourtrend, Diageo, Kellogg, Kerrygold Butter, KFC, Kimberly-Clark, Nando, Nedbank, Škoda, The Topsy Foundation, Three UK, Unilever, Vodafone
Trade Associations
2021, Cannes Lions Juror 2022, Caples Juror 2022, D&AD Juror 2020, ICADS juror 2021, One Show Juror 2020, Sharks Juror 2021
Bridget Johnson has been a Contributor since 25th November 2015.