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Bridge Studio’s creative campaign, titled “X-traordinary art”, features original commissioned artworks from three artists from different disciplines, who created bespoke artworks to promote the all-new Kia XCeed. The artists were chosen based on their forward-thinking approach and unique styles which complement one another to create something new.

The campaign features:
• Alan Kitching – the world’s foremost practitioner in letterpress design and printmaking
• Astro – French street artist famous for blending an abstract style with geometric shapes
• Mandy Smith – renowned set builder who over her 34 year career has collaborated with Damien Hirst, Polly Morgan and Tim Noble

Alan Kitching took 33 words associated with adventure and discovery and compiled them together to create a giant typographic X. The words were created using Kitching's vast collection of antique woodblock type. These were then roll painted by hand to give the final artwork an urban feel that tied into the car's aesthetic. Alan collaborated with Mandy Smith, who suspended yellow balloons from the car’s roof creating the illusion of it hovering over the X.

Graffiti artist Astro created a 4m X 4m wall mural that frames the Kia XCeed in a centralised X-shaped tunnel of light. His signature style exploits the subtlety of shadows, light, colour, perspective and depth, creating an optical illusion that deceives the viewer's eye by distorting the flatness of facades. The mural Astro created took three days to complete and was a perfect complement to the car's trompe l'oeil qualities. The finished artwork features a quantum yellow Kia XCeed that appears to be bursting out of a huge three-dimensional X, announcing its arrival in a blaze of colour.

Lastly, set builder Mandy Smith, created an X-shaped tunnel of neon lights. The lights recede into the distance to echo how far the vehicle has to travel and the pleasurable anticipation of the road ahead.

All three artworks were photographed by Luke Kirwan and were published as an 8-page supplement called 'X-traordinary Art' in The Sunday Times Magazine on October 13th.