Recognized by Cannes Lions, Marketing Awards, Strategy Awards, CMA, OMMA, Media Innovation Awards, Sponsorship Marketing Awards, Media & Marketing Global Awards, National Sports Forum and MLS Club Awards.
The Hellmann's Real Food Rescue is a new program we created that recovers excess food after events at stadiums across Canada and delivers it to local food banks. In its first 18 months, the program has provided 300,000 meals to people in need.
We launched the program August 25th by giving out free food to anyone in attendance at a sold-out stadium event. Then at halftime, we let everyone know exactly where their delicious meal had come from.