ABOUT

Phase 1 launched July '22. Phase 2 January '23.

CONCEPT

Inflation, eat this! Introducing "Fixed-Rate Pizza" from Pizza Pizza Limited – lock in today and the price is guaranteed to not go up for a year. Don't get priced out of pizza!

EXECUTION

We launched this campaign 3 days after the Bank of Canada announced its largest lending rate hike in over 40 years. The campaign includes PR, TL, OLV and OOH and social.

RESULTS

In its first 2 weeks, the campaign achieved over 91 million earned views and was covered by CTV National News, The Wall Street Journal, Bloomberg News Network, The Financial Post, The Globe and Mail, The Toronto Star, Ad Age, and many other shows, websites and podcasts. Most importantly, we have sold over 500,000 pizzas to date.

CREDITS

Pizza Pizza Clients: Adrian Fuoco, Amber Winters, Raymond Luk, Adam Williamson, Susanna Rodrigues / Agency: Zulu Alpha Kilo / Chief Creative Officer: Zak Mroueh / Executive Creative Director: Brian Murray / Associate Creative Director, Copywriter: Jonah Flynn / Associate Creative Director, Art Director: Michael Siegers / Account Team: Alyssa Guttman, Erika Dafoe / Planning Team: Heather Segal, Cameron Fleming / Producer: Tim Lynch / Media Experts Team: Nicolle Williams, Matthew Traynor