ABOUT

I worked on BMW for almost 5 years. Every year I was CD on the account, BMW finished #1 in the Canadian premium car segment. Here is some of my favourite BMW work that we created.

With over 10 million total earned views to date, the 1M launch is the most popular viral car campaign to ever come out of Canada. We didn't pay any money for seeding or pre-roll video; it went viral the hard way. Best of all, it was followed by the 3 most successful months of sales in the history of BMW Canada.

The films have been covered by Fast Company, Adweek, Devour, Communication Arts, Marketing Mag, Bestadsontv, Applied Arts, Adsoftheworld, The Huffington Post, The Globe & Mail and an uncountable number of car mags and blogs, including Top Gear UK and Top Gear Australia.

The third film is for the launch of the all-new BMW M5, the ultimate balance of performance and luxury. The campaign included print, OOH, banners and this online video that got 3 million+ views in its first 8 days. With almost 8 million earned (not bought) views to date, this video has more viral views than any other Canadian automotive commercial ever. It is also the most "Liked" Canadian-produced auto film of all time. The most important stat: M5 sales exceeded target by 14%.