Brian Murray Executive Creative Director


Nothing keeps your Honda running as smoothly as using only Honda Genuine Parts. In this sequel to one of the most popular commercials of all time, “Honda Cog”, the Ontario Honda Dealers meticulously recreate the famous Rube Goldberg machine using only Honda Genuine Parts—except for one.

The video has over 2.5 million views and was covered by Shots, Adweek, Gizmodo, Strategy, Stimulant, Ads of the World, Best Ads on TV and lots of other sites. That's a lot of attention for a project with a production budget of under $20k.

I kept the cog in that picture. It's in my basement. It looks cool.


  • HondaClient
Project featured: on 28th September 2020 Contributor:

Brian Murray has been a Contributor since 25th November 2015.

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