ABOUT

BACKGROUND

Homes for Heroes is a charity that builds housing for homeless veterans.

CONCEPT

We took the plans for the village they are planning to build in Kingston, ON, and built them in the Metaverse to raise awareness and donations.

EXECUTION

The campaign has ended but you can still take the tour at MakeThisVillageReal dot com

CREDITS

Client: HomeEquity Bank / Agency: Zulu Alpha Kilo / Chief Creative Officer: Zak Mroueh / Executive Creative Director: Brian Murray / Art Directors: Vic Bath, Erin Rodness / Copywriters: Dan Cummings / Designer: Jackman Chiu / Agency Producer: Ece Inan, Sarah Dayus / Account Team: David Tremblay, Lauren Boultwood, Samantha Tang / Planning Team: Maxine Thomas / Clients: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian and Jack Wilson / Homes for Heroes Partners: Jacqueline Howard, Cameron Diggon / Media Agency: iQuanti / Media Team: Kerstin Baker Ash, Tony Hooper, Maithili Bandishti / PR Agency: Weber Shandwick / PR Team: Riya Dhaliwal, Adam Bornstein, Michelle Zucchero / Production House: Zulubot / Director: Vic Bath, Dan Cummings / Production House Producer: Ben Bentivegna / Director of Photography: Adam Griffiths / Post Production Supervisor: Sarah Dayus / Editing Company: Zulubot / Editor: Mallory Robbins / Online: Felipe Chaparro / Colour Grading: Felipe Chaparro / Music By: Asche and Spencer Stock Library / Audio Engineer: Noah Mroueh / Digital Interactive Producer: Ece Inan / 3D Architecture and Game Design House: Metaverse Architects