Brian Murray
Chief Creative Officer
ABOUT
Recognized (so far) by One Show, Clios, ADC, Campaign BIG Awards and Marketing.
By choosing to compliment girls’ appearance more often than anything else, society is telling girls that their appearance is the most important thing about them. This campaign’s mission is to change that. It includes video, OOH, online learning materials, social, influencer, Capcut, activations and more – and just launched on International Day of the Girl in 25+ countries.
The campaign has already been covered by Vogue, Cosmo, Elle, AdWeek, The Financial Post, Today’s Parent, Campaign, Strategy, The Drum, LBB and many others. This campaign has received the highest effectiveness score possible from System1.
Back to Dove Change the Compliment project
Vlad Vorobev
Graphic Designer, Illustrator, Prosveschenie
Russia
Creativepool
United Kingdom