Recognized (so far) with two Cannes Lions Grands Prix and multiple golds, a Yellow and two Graphite pencils at D&AD, 11 pencils including 4 golds at One Show, golds at Eurobest, Epica, Andy Awards, ADCC, SIA and Atomic Awards, seven Clios, Grand Prix at the global Unilever Annual Marketing Awards, and is shortlisted for a Titanium Lion.
This campaign was conceived and launched in Canada by Ogilvy Canada working alongside Ogilvy UK, who then rolled it out globally.
In this campaign, we celebrated healthcare workers on the front line of the battle against COVID-19 and donated millions of dollars in badly-needed supplies. We launched in Canada and then adapted it globally to feature local healthcare workers in 15 countries. It has over 2+ BILLION earned PR impressions, smashed all Unilever benchmarks for engagement, and achieved 99% positive sentiment on social.
"Beautiful in its simplicity." – Glamour
"The New Face of Dove's Real Beauty Campaign 'Courage Is Beautiful' Is Its Most Powerful Ever." – PopSugar
"[B]rings a new meaning to the concept of beauty and courage." – Today Show
"Definitely the ad of the year so far" – MoreAboutAdvertising
"Top 5 most-liked COVID-19 TV ads with UK consumers." (And it hadn't run on UK TV). – Unruly
"Top 10 'Best of 2020' List." – Ad Age