Brian Murray Chief Creative Officer

ABOUT

Recognized (so far) by One Show, Clios, Atomic Awards and the global Unilever Annual Marketing Awards.

Dove wanted to show its continuing support of the Black Lives Matter movement in the midst of the George Floyd protests. We dispatched 6 wonderfully-talented black photographers to 4 different US cities and juxtaposed the images against a rare recording of "America the Beautiful" by the late, great Ray Charles. Our video was shared in social media and ran on TV in the USA.

A "must watch." "Equally inspiring and upsetting." "Dove has proven once again that it is a brand committed to using its reach, capital, and influence to truly do the work as an ally to the Black community." – Essence

MADEIT CREDITS

  • DoveClient

Who liked - America the Beautiful