ABOUT
Colourtrend Paints pride themselves on crafting their paints to a very high standard using the best ingredients possible. Boys & Girls wanted to show this process in a beautiful and unique way. It was obvious to me from the beginning we'd need to craft the TV spot in-camera to properly capture the essence of the brand. Cue mad scientist experiments and style frames that took me down a creative rabbit hole that ended in collaboration with the wonderful man that is Roman De Giuli in Terracollage.
Client: Colourtrend
Agency: Boys & Girls
Chief Strategy Officer: Margaret Gilsenan
Executive Creative Director: Bridget Johnson
Creative Director: Laurence O' Byrne
Senior Art Director: Bairbre McGlade
Senior Copywriter: Niamh Ryan
Senior Producers: Sarah Chadwick & Keeva Bolger
Senior Account Director: Alan McQuaid
Account Manager: Sinead Higgins
Head of Studio: Simon Ross
Head of Design: Barry Smith
Senior Designer: Maxi McDonnell
Production Assistant: Zsofi Abel
Production: SUPER 68 + Terracollage
Director: Brian Williams
DoP & Art Director + Mad Scientist: Roman De Giuli, Terracollage
CG + 2nd Unit DoP: Aidan Gibbons, Ntropic London
Producer: Melissa Trindade
Edit and Post: SUPER 68 + Terracollage
Edit and Delivery: David Blake, Runrobot
Music & Sound Design: Denis Kielty
MADEIT CREDITS
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Brian WilliamsLive action Director
Back to Colourtrend: A world of colour. project
Ken Gerhardt Photography
South Africa
The Artist as Photographer
Creative Director, Ken Gerhardt Photography
South Africa
Natali Sadova
Illustrator & Surface Pattern Designer, freelance
Ukraine
Mykola Morozov
AI Generalist | Video Editor | Designer, Freelance
Poland
Elisabeth Grosse aka LIZITA
Fashion Graphic Designer
United Kingdom
Margie Woodley
artist
United Kingdom
Hugh McGahern
3d artist, Freelance
United Kingdom
Vadym Aseiev
Creative Director, Aseiev.com
Switzerland
Scott Nellis aka Manic Minotaur
Illustrator, Manic Minotaur
United Kingdom
Peter Crowther
Digital Illustrator/Animator, Peter Crowther Associates Ltd
United Kingdom