ABOUT

Fitnessguru required the brand identity and labeling for their complete sport supplements line. The main goal was to create a unique, simple, clean, and overall "white" identity that truly reflected Fitnessguru's core values. One Whey® was the starting product to develop the rest of the product lineup.

A simple, white and straightforward typographic label was developed having the product name in a vertical format, which made the product unique and stand out visually from the competition.

All product series typographic logos were created having the brand's core "one" stand out.