ABOUT

Concept: To promote National Safe Driving Week, we targeted young people who can't resist texting and driving. The idea? Simulate someone's social feed, speed it up, and then have it come to a crashing stop.
Execution: These three videos ran on social, mimicking a social feed, speeding it up, and then ending on the message(s): YOUR LICENCE. SWIPED FASTER THAN YOUR FEED. and YOUR LIFE. CHANGED FASTER THAN YOU SCROLL and YOUR FREEDOM. TAKEN FASTER THAN YOU SCROLL.
Results: Campaign hashtag, #DistractedDrivingHurts enjoyed a cumulative reach across platforms of 479,000. Total web hits to the landing page: 93,000. 94 earned mentions on radio stations. 19 stories in mainstream press.