ABOUT

We stripped a newspaper page of its content to dramatize a point: without insurance, the news couldn’t be gathered or printed. This is part of our ongoing national campaign for the Insurance Brokers Association of Canada. The platform idea: “The world doesn’t work without insurance, and insurance works best with an insurance broker.” is brought to life in a number of executions across media. Each execution drives traffic to the website where the benefits of working with an insurance broker are detailed.