Brian Howlett CCO

ABOUT

To promote National Safe Driving Week, these posters present crash test dummies in human poses, as if they’re making social posts. Distracted driving is an ongoing problem in Canada. The campaign makes the point that humans aren’t built for a crash. The ads direct to a landing page hosting tips and raising awareness of the emerging threat of distracted driving.

MADEIT CREDITS

  • Insurance Brokers Association of CanadaClient
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