Capel has 26 years of experience in the communications industry working in leading creative agency networks including Ogilvy, Leo Burnett and DMB&B across Malaysia and Indonesia. An established, award-winning creative leader, Capel's body of work spans global and local brands including McDonald's, Samsung, Telkomsel, CIMB Bank, Friesland Campina, Indofood, Philip Morris International, Malaysia Airline, Nestle, L'Oreal and Pizza Hut. In addition to that, Capel has also been a member of the executive committee (EXCO) leadership team of Leo Burnett and later, Publicis One Indonesia. Over the past nine years, he plays a key role, alongside the other EXCO leaders, in the management of the company as well as integrating the different entities under Publicis One. Brands under the Publicis One Indonesia umbrella includes Leo Burnett, Publicis, Razorfish, Saatchi & Saatchi, Starcom, Mediavest | Spark, Zenith, Blue 449 (previously Optimedia | Blue 449) and Performics.