About me

Brendán is a senior partner in design based in Lippincott's New York office. A native of Dublin, Brendán has over 25 years of experience at Lippincott spanning identity design, brand voice, campaign development and customer experience innovation. Brendán has led and designed programs for a wide spectrum of clients including Aer Lingus, Ameriprise, BD, Blue Cross Blue Shield, Bombardier, CIBC, CityMD, Comcast, DuPont, Hearst, Intuit, Liberty Mutual, Morgan Stanley, MSK, Samsung, SK, The New Yorker, Toys 'R' Us, The Weather Channel, TimeWarner, Wells Fargo and Vale. His pro bono work includes NYC Pride, The New York Historical, Be The Match and Lighthouse International.

His work has been featured in Design Management Journal, Graphis, Metropolis, Novum, PRINT and The Wall Street Journal, discussed on National Public Radio and published in numerous books on
corporate identity design. His work for the Society of Environmental Graphic Design (SEGD), a series
of symbols for the sight, hearing and physically impaired and the concept of a universal access
symbol, is now in use by many leading cities and organizations including The Museum of Modern Art. He has been a guest speaker at SXSW and AIGA. Brendán's first book "Ready for School, Murphy
awards from the SEGD, the Type Directors Club of New York, the Drum, Graphis, Transform and has been exhibited at the Type Directors Club and the Oireachtas in Dublin. Brendán holds an . certificate in advertising from the College of Commerce, Dublin, a . in Printing
Technology from Pittsburg State University, Kansas, and an . in Design from the University of
Cincinnati. He has also studied painting at the National College of Art and Design in Dublin.

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Brendán's articles

The Year in Design: The Biggest Design Trends of 2025

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