B-Reel New York

ABOUT

Every year Samsung hosts a space at Milan Design Week (Fuori Salone). For their 2014 exhibit we were invited by Cheil Worldwide to create an installation for the Fuori Salone. “Flows: Journey to the Future” celebrates the brand's dedication to design and innovation.

We devised and built this art installation, elevating everyday products such as fridges and washing machines to the status of sculptural elements to celebrate the brand's dedication to design and innovation.

Our exposed structure intertwined Samsung products with light, interactive digital content and sound to present a journey from the present into a representation of the possibilities of tomorrow.

Our construction partners Fraser Randall worked closely with us to translate our vision into technical drawings and create this 21m long and 4m high structure, which transformed the exhibition space into a fully immersive piece of art.

Date created: April 2014 2014-04-01T00:00:00+0100
Date published: 30 January 2015 2015-01-30T13:40:44+0000
Annual 2015 WinnerSamsung at Milan Design WeekDigital Project featured: on 30th January 2015

Samsung at Milan Design Week

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