I was hired by Zalando DE in Berlin to work alongside B-Reel Berlin agency to come up with a responsive experience to launch and promote IVY PARK, the new sports collection from Beyoncé. The campaign challenges users in Europe to join the #MYPARK movement by sharing their park, ie, their image on social media.
I worked closely with Zalando in visualising conceptual ideas and stroyboarding an interactive video triggered by user interactions. We then worked alongside the B-Reel team to work on the UX ideas before visualising the UI. The launch site featured two sections, the first being the collection section featuring looks from Beyoncé’s new TV commercial and Zalando.
The seconed section featured the virtual park where 11 key European influencers shared their park and story. A simple tool was also created where the user could simply upload their own ‘park’ photo and choose an IVY PARK filter and share it with friends and followers hashtaggng #MYPARK.
Though the final product went through many design and UX changes, I've shown the storyboard, some visual concepts and the user generated content area which I designed and some screens of the final site which was designed and finalised by the B-Reel team.