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Global sexual wellness brand Lovehoney sets out to create a message/campaign which not only raises a smile, but also conveys that sexual happiness can support our overall well-being during these unprecedented times.

Light Relief in Lockdown was created by Brave and is running on Ocean Outdoor screens across London for two weeks.

Brave has linked the new vocabulary of social distancing, lockdown and masks to Lovehoney’s range of products to raise a smile with three light hearted ads.

Some may find it risqué, but the ads are cheeky and grown-up without appearing crass, leaving the viewer to find the joke by letting the logo do a lot of the work.

Lovehoney was one of three joint runners-up in Ocean’s Crucial Creative Competition. The competition was organised to help rally advertisers, agencies and communities as Covid-19 begins to ease.

Production credits - Lovehoney
Head of Marketing: Elaine Sosna
Marketing Director: Helen Balmer

Brave
Copywriter: Drew Haselhurst
Art Director: Dipesh Mistry
Creative Director: Caroline Paris
Creative Director: Paul Pearson
Design Director: Lee Robins
Designer: Rupert Knowlden
Animation: Rokabye Studios
Account Director: Charlotte Gladwin
Business Director: Claire Knowles
Producer: Zara Montagu-Leon