ABOUT

PARTNERING THE BIGGEST FILM RELEASE OF THE YEAR TO INCREASE SALES

OUR CHALLENGE: It’s true what they say; never work with children or animals. But what do they say about working with Minions? We did ask some but we couldn’t understand a single word they said! So we thought, why not? With the launch of their own movie in 2015, kids young and old simply couldn’t get enough of those little yellow mischief makers so we strapped on our goggles and came up with a despicably delicious concoction. Minions and Soreen!

OUR SOLUTION: Through an on pack and multichannel campaign we gave Soreen lovers the chance to win a trip to Universal Orlando Resort with their family to attend an exclusive party with the Minions Kevin, Bob and Stuart. Other prizes included VIP screenings of Minions for friends and family and goody bags full of movie merchandise. We created promotional packs and supporting microsite and activated the promotion throughout the shopper journey with Outdoor and retail advertising, experiential, POS and extra display.

*** 2016 FAB Awards - Gold Award Winner - Most Effective Sales Promotion Campaign***
*** 2016 IPM Awards - Gold Award Winner - On Pack Promotion***
*** 2016 IPM Awards - Gold Award Winner - Shopper Marketing Campaign***
*** 2016 IPM Awards - Silver Award Winner - Partnership Marketing Campaign***
*** 2016 IPM Awards - Bronze Award Winner - Consumer Products - Food ***
*** 2016 IPM Awards - Bronze Award Winner - Trial and Awareness Campaign***

You could say we painted the town yellow this summer.

FIND OUT HOW BRASS CAN HELP YOU WITH YOUR SHOPPER MARKETING NEEDS.

Call: 0113 230 4000