ABOUT

CREATING A VIDEO TO EMOTIONALLY CONNECT WITH CORPORATE SPONSORS

OUR CHALLENGE: Not-for-profit organisation, Leeds Rhinos Foundation enlisted Brass to produce a film that showcases the work going on under the charity's 'Changing Lives Through Sport' philosophy.

OUR SOLUTION: Shot at four different locations across the city, to reflect the Charity's wide variety of work, the 136 second film shows the Foundation inspiring young people in local schools as well as working with Specialist Inclusive Learning Centres and TryZone Education Centre to improve the lives of adult learners and those with disabilities.

OUR RESULTS: Dr. Neil Kaiper-Holmes, Chairman at the Leeds Rhinos Foundation, said: "It has been a long held ambition to have a top quality product that vividly describes what the Foundation is all about. But the costs of production have always been prohibitive for a relatively small charity such as ours, with a turnover of less than a million pounds a year. Thanks to the generosity of in-kind sponsors Brass and Mob Sport, we now have a vehicle to enable us to attract and inform even more sponsors and donors."

The charity's strategy to connect emotionally to a new audience continues through adverts, exhibition banners, social media assets, photography kits and a video pack. All this has been created by Brass to help the Foundation raise awareness of its achievements and attract new sponsors.

FIND OUT HOW BRASS CAN HELP YOU WITH YOUR FILM & CHARITY MARKETING NEEDS.

Call: 0113 230 4000