Branwen Summers
Producer
ABOUT
In September 2024, Apple announced a groundbreaking innovation: AirPods Pro can now function as hearing aids for individuals with mild to moderate hearing loss.
The brief was to create a holiday campaign for Apple that not only introduced this innovation to the U.S. and the world but also demonstrated why it matters.
The campaign highlights the stakes of hearing loss through an emotional story, allowing the audience to hear—and feel—its impact over the course of 10 years.
MADEIT CREDITS
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AppleClient
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Alana TercekAccount Executive -
Brandon MuratallaSenior Communications Manager -
Brent AndersonGlobal Chief Creative Officer -
Brett McDonaldGroup Strategy Director -
Brian O'RourkeChief Production Officer -
Carlyle GarrickCreative Director -
Dan BellCasting Director -
Erin WoodsGroup Account Director -
Geovanny PanchameCreative Director -
Gio ThomasMusic Coordinator -
Greg GreenbergExecutive Creative Director -
Henry-Alex RubinDirector -
Jackie RodriguezSenior Designer -
James LaxtonDirector of Photography -
Josh MarcyMusic Director -
Katherine ForonjyCasting Director -
Laura WamesAssistant Producer -
Lauren GaryStrategy Director -
Lu BorgesChief Communications Officer -
LuLu ShambergAccount Supervisor -
Marielle TeMusic Supervisor -
Matt PaternoCreative Director -
Palace JonesCopywriter -
Parker AdameCreative Director -
Paul OttossonSound Designer -
Rachel RuizStrategist -
Ricky GausisColourist -
RJ PomeroyExecutive Producer -
Sam OstroveEditor -
Shrinidhi VijayArt Director -
Tracy DangProject Manager -
D&AD -
Branwen SummersProducer